Tesco has lots of shopping outlets in over 10 countries from Europe to Asia, and retain their position as the best retailers in terms of ted Kingdom, they are proudly the best-rated retailers when you think about grocery shopping.
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Known to be a UK retailing brand from the onset, Tesco started extending their brand towards the sales of other products which includes the sales of toys, books, electrical appliances, gas and fuel products etc. By offering consumers with a wider range of products to suit their needs, Tesco corporation successfully moved upwards from the level of being a retailer of the down market to one that has the ability to reach across to many sets of customers as possible. This upgrade was a success and sparked a massive increase in their total number of stores at their disposal in the mid 90’s
Tesco Corporation Marketing Strategy
For any branded company to survive, it needs marketing, since information about the products needs to be made known to the general public. The strategies taken to market their products includes the following;
Advertising
Advertising as a means of marketing is one of the most influential ways of linking your products to its consumers. The brand makes use of written and printed materials for their advertisements, as it has been tried and trusted for good amount of times.
Although Tesco has reduced the size of their budget allocated for adverts, they still make use of printed materials, as it has shown to have a lasting impact in the grocery department.
Sales Promotion
The use of different types of sales promotion plays an important role in the marketing of Tesco products and services. They speed up sales through exciting and appealing promos like:
Use of Club card.
Using Club cards, customers are able to earn free vouchers for themselves from saving up points throughout the year while shopping with Tesco. With club cards, customers are encouraged to shop more, since they know the amazing results awaiting them at the end of the year.
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Free gifts.
Free gifts are exciting, and the supermarts offer exciting promos which allow customers to get free gifts when they shop. The buy one and get one free promo is regularly done to boost the sales of their products, especially during festive seasons. Most of these Promotions are in partnership with the manufacturers, who place adverts regarding these promos on their product covers, stickers or wrappers.