Since we are in the social media age, with about 2 billion monthly users and the average American spending about 40 minutes daily on Facebook, Facebook has become a massive avenue for Facebook business advertising to reach your target audience.
To do all this and reach your target audience, you will need the Ads on Facebook. Fb Ads helps you to narrow your advert or campaign to a specific group, which will give you a maximum return on investment (RIO).
Facebook Ads: Facebook Ads Manager
A knowledge of how to use the Facebook Ads Manager or Facebook business advertising is like a superpower in many ways. When you are able to navigate this tool, it’ll give you the ability to reach over 1.86 billion people all around the world. and that’s nearly 20% of the total population, potentially seeing your ads and reading your posts or services. This means that the Facebook Ads Manager can make or break newbie (and seasoned) marketers on Facebook business advertising who wish to be perceived as real-life heroes by their teammates.
Facebook Ads Manager can be a tricky sometimes, but it will all get easier once you take the time to discover all the possibilities and options in the Facebook Ads Manager.
In this article, you will find a step-by-step overview of Ads Manager, which will make it very easy even for a newbie on Facebook business advertising.
Why Do You Need Facebook Ads Manager?
Why do you need Ads on Facebook at all?
Buffer’s 2016 social media report found that 93% of marketers use Facebook marketing for their business and 91% have invested in Facebook ads.
So if you want to be among the 91% of marketers and business owners reaching their audiences via Facebook ads, there’s really no way of going around Facebook marketing using Facebook Ads Manager or the Power Editor.
However, using the Power Editor is quite complex and mainly used for managing large-scale campaigns. So I’d suggest that you start by mastering the Ads Manager.
If you’re not familiar with this Facebook ads marketing management tool yet, here’s a super quick overview of what you can do with it:
Facebook Ads Manager helps to:
- Create new ad sets and ads
- Set up Facebook ads marketing campaigns
- A/B test your Facebook marketing ad campaigns
- Get more target audience insight for your Facebook marketing
- Manage Facebook ad bidding and budgets
- Optimize your ad campaigns for higher ROI
- Keep track of your campaign performance
And the good news is that you can get all these golden benefits with ease, all you need to do is set up a Ads Manager account and learn to navigate between the tools.
Getting Started with Ads Manager
Just so you know, Facebook Ads Manager is a free tool. The only thing you will have to pay for is for your ads to be shown in your target audiences’ news feeds.
There are three ways to get to your Facebook Ads Manager account:
1) Using this link that will instantly take you to your account
2) You can also click on the drop-down arrow in the upper-right corner of any Facebook page (that you have Admin access to) and select “Manage Ads” in the drop-down menu.
You will land on the Facebook Ad Accounts page where you can select an ad account to manage. To switch between Facebook pages, you can go to the Business Manager and select another page.
3) You can also use Facebook Ads Manager app to manage your ads on the go.
By combining these three options, you will be able to access and review your Facebook ads anytime and anywhere.
Navigating the Facebook Ads Manager
On the first look, Ads Manager may seem slightly overwhelming, especially after the interface design update in April 2017.
But that’s okay, this little roadmap may just be all you need.
One of the easiest ways to find your way throughout the entire ad management process is by using Facebook Business Manager’s navigation bar menu.
You’ll have plenty of options to move between your ad campaigns, Facebook target audiences, admin settings, and much more.
In addition to the menu, there’s other stuff worth checking out inside the navigation bar:
- Search – quickly find your campaigns, ad sets, and ads.
- Notifications – see what’s new on your Facebook pages.
- Help – access FAQs and Facebook’s ad glossary whenever you’re stuck with something.
There will be a follow-up article on this, to cover some areas we skipped out.